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Concept project

Common Ground

Common Ground

Common Ground

A familiar place, with a character of its own.

A familiar place, with a character of its own.

A familiar place, with a character of its own.

A concept brand and website for a neighbourhood coffee shop and gathering space.

A concept brand and website for a neighbourhood coffee shop and gathering space.

CLIENT

Common Ground — concept project

SERVICES

Branding / Website

YEAR

2026

[ THE BRIEF ]

Create a recognisable identity that feels welcoming on the street, on a cup and on a screen.

Create a recognisable identity that feels welcoming on the street, on a cup and on a screen.

Create a recognisable identity that feels welcoming on the street, on a cup and on a screen.

[ THE APPROACH ]

We paired a warm neutral palette with confident typography and a clear information hierarchy. The website puts opening hours, the menu and the character of the space within easy reach.

We paired a warm neutral palette with confident typography and a clear information hierarchy. The website puts opening hours, the menu and the character of the space within easy reach.

We paired a warm neutral palette with confident typography and a clear information hierarchy. The website puts opening hours, the menu and the character of the space within easy reach.

Original identity and responsive website concept / FORME, 2026

[ OUR ROLE ]

Brand strategy / Visual identity / Packaging / Website concept

Brand strategy / Visual identity / Packaging / Website concept

Brand strategy / Visual identity / Packaging / Website concept

[ CREATIVE DIRECTION ]

A familiar place, with character

A warm palette and confident typography give Common Ground an approachable voice. The identity takes its cues from everyday rituals: a coffee, a conversation and a place to return to.

Packaging and digital touchpoints carry the same simple gestures, making the concept feel connected from the first visit to the takeaway cup.

[ THE OUTCOME ]

A flexible direction for everyday touchpoints and a website structure that makes planning a visit straightforward. Concept work; imagery illustrates the proposed atmosphere.

A flexible direction for everyday touchpoints and a website structure that makes planning a visit straightforward. Concept work; imagery illustrates the proposed atmosphere.

A flexible direction for everyday touchpoints and a website structure that makes planning a visit straightforward. Concept work; imagery illustrates the proposed atmosphere.

[ NEXT PROJECT ]

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[ MAKE YOUR NEXT MOVE ]

[ MAKE YOUR NEXT MOVE ]

Let’s make your next move distinct.

Let’s make your next move distinct.

Let’s make your next move distinct.

Tell us what you’re building. We’ll find a useful starting point together.

Tell us what you’re building. We’ll find a useful starting point together.

Start a project →

CONTACT

hello@yourstudio.com

Independent brand & digital studio

Independent brand & digital studio

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