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Concept project

Auren

Auren

Auren

Everyday objects, given a distinct presence.

Everyday objects, given a distinct presence.

Everyday objects, given a distinct presence.

A concept identity and digital experience for a collection of considered lighting and objects.

A concept identity and digital experience for a collection of considered lighting and objects.

CLIENT

Auren — concept project

SERVICES

Brand direction / Visual identity

YEAR

2026

[ THE BRIEF ]

Make the collection feel connected without making every object look the same.

Make the collection feel connected without making every object look the same.

Make the collection feel connected without making every object look the same.

[ THE APPROACH ]

We built the identity around contrast: precise typography, warm materials and generous space. The website carries the same balance, giving each object room while keeping the collection easy to explore.

We built the identity around contrast: precise typography, warm materials and generous space. The website carries the same balance, giving each object room while keeping the collection easy to explore.

We built the identity around contrast: precise typography, warm materials and generous space. The website carries the same balance, giving each object room while keeping the collection easy to explore.

Original identity and responsive website concept / FORME, 2026

[ OUR ROLE ]

Brand strategy / Visual identity / Art direction / Website concept

Brand strategy / Visual identity / Art direction / Website concept

Brand strategy / Visual identity / Art direction / Website concept

[ CREATIVE DIRECTION ]

Contrast, with purpose

Warm copper meets precise typography and generous space. The contrast gives Auren a distinct presence while letting the form and material of each object lead.

Across the identity and website concept, restrained labels and a quiet layout connect the collection without flattening the character of individual pieces.

[ THE OUTCOME ]

A connected visual direction across the collection, with room for each object to retain its own character. This is a concept exploration, with no commercial performance claims.

A connected visual direction across the collection, with room for each object to retain its own character. This is a concept exploration, with no commercial performance claims.

A connected visual direction across the collection, with room for each object to retain its own character. This is a concept exploration, with no commercial performance claims.

[ NEXT PROJECT ]

Common Ground

Common Ground

Common Ground

Explore project →

[ MAKE YOUR NEXT MOVE ]

[ MAKE YOUR NEXT MOVE ]

Let’s make your next move distinct.

Let’s make your next move distinct.

Let’s make your next move distinct.

Tell us what you’re building. We’ll find a useful starting point together.

Tell us what you’re building. We’ll find a useful starting point together.

Start a project →

CONTACT

hello@yourstudio.com

Independent brand & digital studio

Independent brand & digital studio

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